Tourist Season: 5 Ways to Boost Your Business This Summer
It's that time of year again - tourist season is here! How can you maximize the potential of the season? Here are five tips to help you get the most out of this summer and boost your business. From geo-fencing to pay-per-click ads, radio ads, partnerships, and user-generated content, there are several ways to reach new audiences and make the most of the busy season.
Target Potential Customers Geographically With Geo-fencing
By creating a virtual perimeter around your business, you can send special offers, promotions, or other types of notifications to potential customers in a specific area. For example, if you have a restaurant, you can send a message to tourists walking by, offering a discount on lunch. Geo-fencing is an excellent tool for attracting new customers, driving foot traffic, and generating sales.
Targeting specific areas with high foot traffic would make geo-fencing beneficial when trying to reach and target potential customers in close proximity to your business that have yet to find you. A downside of geo-fencing is that many potential customers may turn off location tracking on their mobile devices, enabling them to receive notifications or messages.
Create More Conversions With Pay-Per-Click Ads
This digital marketing method allows for intentional visits to your website, potentially resulting in more revenue. In other words, customers are searching on Google for the services and products that you provide, and PPC allows your business to be forefront in their search. With pay-per-click ads, you can set a budget and target specific keywords related to your business. For example, if you own a beachside hotel, you could bid on keywords such as "beach vacation" or "ocean view hotel." This way, when someone searches for these keywords, your ad will appear at the top of the search engine results page.
To ensure your pay-per-click ads are successful, it's essential to have a well-designed landing page that is tailored to the ad's message. The landing page should be easy to navigate and have a clear call to action.
Pay-per-click ads benefit business owners because they are cost-effective since you only pay when a potential customer reaches your website. A downside to PPC would be that not all clicks lead to conversions; businesses need to convince viewers to convert once landing on their website.
Utilize Local Radio Stations to Reach a Broader Audience
Consider running a promotional ad with a special offer for listeners. For example, offer a discount for first-time customers who mention hearing your radio ad. You can also sponsor a radio segment or show that aligns with your brand. This can help increase brand recognition and establish your business as a trustworthy local authority. Make sure to target your audience by choosing a station that caters to your target demographic. This way, you'll reach more potential customers who are likely to be interested in what you have to offer. Keep in mind that repetition is key, so it's best to run your ads on a consistent schedule throughout the tourist season.
Radio ads targeting a specific audience can benefit you as a business owner, depending on who you're trying to reach. Since radio ads are most prevalent during morning and evening commutes to work, there are limited air time slots during those prime times.
Expand Your Business Through Partnerships
Partnering up and collaborating with another company with a similar outreach can benefit you both. For example, if you own a boutique hotel, you could partner with a nearby tour company to offer package deals that include a stay at your hotel and a tour of the city. Or, if you own a restaurant, you could partner with a local brewery to offer beer and food pairing events. The possibilities are endless!
Partnering with other businesses can also help you expand your network and gain valuable referrals. When you partner with a company with a similar audience, you can reach people who may not have known about your business otherwise. This can increase bookings and sales and even help establish your business as a leader in your industry.
When considering partnerships, make sure to do your research and choose businesses that align with your brand and values. It's important to ensure that your partnership is mutually beneficial and that both parties can contribute to the campaign's success.
Bouncing ideas off one another, having different perspectives, and reaching another group of potential customers can increase your business' value. However, if your goals and values don't coincide, it could cause some disagreements.
Create Authentic Marketing With User-Generated Content
User-generated content is produced by customers instead of the brand, giving it an authentic marketing approach. One way to encourage user-generated content is by creating a social media hashtag that customers can use to share their experiences with your brand. This helps promote your business and allows you to interact with your customers on a more personal level. Another way to encourage user-generated content is by offering incentives (discounts, freebies, prizes) for customers who share their experiences. You can boost your business this tourist season by creating a sense of community and encouraging customers to share their experiences. Remember to share and repost user-generated content to your social media pages to showcase your satisfied customers and attract more potential visitors.
User-generated content can increase engagement and drive conversions, but with that comes some heavy supervision. Reviewing posts and content from users can take money and time.
Utilizing one or more of these marketing strategies can attract more tourists to your business and increase your revenue during the busy summer months. Take advantage of the opportunity; start implementing these techniques today! Have questions or would like more information on these methods? Contact us today to discuss how they can help your business.